She describes being into sports cars as a lifestyle, not a hobby; is renowned for her popular YouTube channel and is a hit on Instagram. She creates the most incredible videos of cars plus relevant product and content presentations. And on Wednesday 12th September at 14.30 Sophia Calate will be visiting the JLM booth C62 Hall 9.1 to chat with fans, have pictures taken with them, meet new faces and talk about her experiences as an iconic supercar driver.

Visitors to the booth can of course talk about fast cars with Sophia. She currently drives a Porsche 911 991 T3, an Audi R8 RWS and a VW Golf GTI Clubsport.

Says Gilbert Groot, the Founder and CEO of JLM Lubricants, the premium trade trusted brand Sophia is endorsing in her videos and promotions: “We’re incredibly excited that Sophia wants to work with JLM. She’s a well-known and highly respected YouTube supercar celebrity in Germany and has thousands of fans worldwide. We share the same passion for cars and whilst JLM is not all about supercars we invent and bring to market products fit for a supercar so all in all it’s a perfect fit. Sophia is going to create a series of product videos initially for JLM Lubricants in Germany, and then expanding into our international markets.”

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