Recognising the growing demand for premium quality fuel and oil additives, JLM Lubricants stepped up its presence at this year’s Australian Automotive Aftermarket Expo held at the Melbourne Convention and Exhibition Centre.
The new display focused on the core product ranges in the diesel, petrol, service and DPF/EGR areas. Visitors were able to try the products and watch instructional videos explaining each product in detail.
JLM’s International Sales Manager, Jeroen Schutz flew in from The Netherlands for the show and was impressed with both the size of the event and the quality of the visitors.
“This was one of the best trade events JLM has ever exhibited at,” said Mr Shutz, “the choice of the venue was perfect, and I was impressed with the number and the quality of the trade displays.”
“As a relatively new brand in the Australian market, exhibiting at the AAA Expo not only helps us reach new customers, it’s also a great event to keep in touch with the existing ones.”
JLM’s range of fuel and oil additives and the DPF Cleaning Solutions proved popular with trade visitors keen to try a new, more cost-effective way of servicing their customers.
“The response to our display, and indeed the JLM brand has been overwhelmingly positive,” said JLM’s Australian Brand Manager, Adrian Brangwin, “we’ve already started planning for the next AAA Expo!”
Congratulations to Mark Williams from Morayfield Smash Repairs who was the lucky winner of the JLM BarrelQ BBQ drawn on the final day of the Expo.
