Global automotive aftermarket brand JLM Lubricants are officially launching JLM Portugal at ExpoMECANICA, Exponor – Porto International Fair, April 14th-April 16th. It’s a move that will see the brand with a strong presence in 46+ countries. Attending the event will be Darren Darling, founder of the internationally acclaimed DPF Doctor Network and a longstanding JLM brand ambassador, JLM founder and CEO Gilbert Groot, JLM International Sales Manager Jeroen Schutz, and Manuel Pena, Commercial Director, JLM Portugal.

Commenting on the launch, Gilbert said “For some time we’ve had our sights set on Portugal. The market for lubricants and additives is strong with the notable trend of repair over replace and products over parts. But any dedicated JLM presence in Portugal had to be headed up by the right person, which we now have in Manuel. He brings many years of experience in lubricants and additives having worked with other topflight automotive brands. Manuel understands our products and crucially how they are positioned with technicians, resellers, and motorists. Once his appointment had been confirmed, we decided to launch at ExpoMECANICA. I am also delighted to announce that Darren will be presenting his DPF knowledge and diagnostics expertise at a series of seminars over the three days, supported by Manuel.  Darren has been a headline speaker at many prestigious events including the AAAA Show in Australia and Automechanika in the UK and America.  What he says is well worth listening to and learning from.”

Visitors to the JLM Stand/booth number H4/B03 are in for a treat with competitions for everyone and, high ticket goody bags for those opening an account with JLM Lubricants at the event. Commenting on the event, Manuel said, “What is so exciting about exhibiting is the opportunity to talk to technicians and resellers about JLM Lubricants and to highlight the JLM products that are already in demand in Portugal and many more. When technicians use JLM products every day in the workshop and resellers recommend them, it’s a win for everyone, including the motorist.”

“So, we’re inviting every technician and reseller at ExpoMECANICA to visit our stand and say hello to the JLM team. Discover more about our brand, how we collaborate with technicians and resellers, and how you can be part of our success story too.”  

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