2024 has been an exciting year for JLM Australia, with the brand recording a record growth cementing its position as a market leader in trade-grade lubricants and fuel additives.
Aussie-spec JLM Drive
The 2024 edition of JLM Drive magazine featured a spotlight on JLM Australia headquarters and Sydney-based workshops; One-Stop Mechanical and Robert Street Automotive
JLM sponsors NSW Improved Production Series
In March JLM Australia announced its sponsorship of the 2024 season of NSW Improved Production Championships.
“We love being involved in local motorsport events and sponsoring the Improved Production NSW series felt like a perfect opportunity,” said JLM Australia Brand Manager, Adrian Brangwin.
“The cars that compete in the IPRA races are based on production cars which makes them relevant to the people not directly involved in motorsport. And that’s our key market.”
Friends of JLM: Joseph and the JL Racing BMW M3
After becoming a sponsor of the NSW IPRA Championships, the next logical step for JLM Australia was to get its branding on one of the cars competing in the series. As luck would have it, Joseph Lenthall had just finished building his new race car and was looking for partners.
Australian Automotive Aftermarket Trade Show
Recognising the growing demand for premium quality fuel and oil additives, JLM Lubricants stepped up its presence at this year’s Australian Automotive Aftermarket Expo held at the Melbourne Convention and Exhibition Centre.
Sydney TruckFest
Heavy transport is a growing market segment for JLM Australia and Sydney TruckFest proved to be the ideal place to promote JLM’s heavy duty diesel products. The show proved successful and was one of many truck shows JLM attended this year.
World Time Attack Challenge
Held annually at the Sydney Motorsport Park, WTAC is the largest gathering of time attack fans in the world. JLM Australia put on a great show with a full range of products on display along with the JL Racing improved production BMW drawing in the crowds.
JL Racing Wins IPRA NSW 2024 Championship
Picking Joseph Lenthall as a JLM brand ambassador proved to be the right move as Joseph’s consistent and methodical approach to racing earned him the championship trophy. Joseph not only won the Over 2L Class but also the Outright Trophy and The Best Presented Over 2L award, flying the JLM flag high!
New Releases
Always improving and innovating, JLM released a host of new products to the market this year.
Released at the beginning of the year, the Ceramic Engine Protector and Hydraulic Valve Lifter Treatment proved to be a hit with workshops, as did the new Contact Cleaner.
Coming in just in time for Christmas, the new Petrol/Diesel Intake Cleaner has been very well received and will no doubt soon become an essential product in every automotive professional’s toolbox.
And if you think 2024 was busy – just wait to see what we’ve got in store for 2025!
JLM Australia will close on Tuesday 24th December 2024 and re-open on Monday 6th January 2025.
Based in The Netherlands, JLM Lubricants are renowned for producing top-quality, professional-grade lubricants and additives. For more information, or to become a JLM Authorised Dealer contact sales@jlmlubricants.com.au
